How to Make a Funnel Chart (Conversion Funnel)

Show where people drop out of a process — visitors to sign-ups to buyers — with a funnel chart and step and overall conversion rates. Free, no sign-up.

3 min read · Published 11 October 2026

To make a funnel chart, open the Funnel Chart Maker and type one stage per line as stage, value, starting with the top of the funnel — for example Visitors, 12000, Sign-ups, 1800, Trials, 600, Customers, 150. Each stage is drawn as wide as its value, so the biggest drop-offs jump out. Label stages with step or overall conversion, choose the shape, and download PNG, JPG or SVG.

Make a funnel chart step by step

Open the Funnel Chart Maker.
Type the stages, top first:

Website visitors, 12000
Viewed pricing, 4200
Started sign-up, 1800
Activated, 900
Paid, 210

Choose the Shape: Funnel or Centred bars.
Choose the Conversion labels: % of previous stage (step conversion), % of first stage (overall conversion), or None.
Add a Prefix or Suffix such as " users", and pick the colours — or Shades of one colour.
Download PNG, SVG or JPG. The table under the chart lists every stage's conversion and drop-off for your report.

Step or overall conversion?

Step conversion — how many of the previous stage made it to this one. It shows where people leave: a step from 4,200 to 1,800 (43%) is the leak to fix.
Overall conversion — how many of the original visitors reached this stage. It shows the big picture: 210 of 12,000 is 1.75%.

Reports usually need both; the table under the chart has them all.

Funnels for any process

Marketing and sales: visitors → leads → qualified leads → opportunities → customers.
E-commerce: product views → add to basket → checkout → purchase.
Recruiting: applicants → screened → interviewed → offers → hires.
Apps: installs → sign-ups → onboarding complete → active after 30 days.
Fundraising: contacted → interested → pledged → donated.

Tips for useful funnels

Stages in order, each a subset of the one before. A funnel assumes people only move down.
Same time period for all stages — for example, everyone who visited in March and what they did next.
Four to seven stages — enough to locate problems, few enough to read.
Compare funnels for different channels or months side by side to see what changed — make one chart per channel with the same settings and colours.

A worked example

An online shop's March funnel: 12,000 visitors, 4,200 viewed a product, 1,800 added to basket, 900 reached checkout, 210 paid. With % of previous stage labels, the weakest step stands out — only 23% of people who reached checkout paid. That points to the checkout itself (unexpected delivery costs, a long form, missing payment options) as the first thing to investigate, before spending more on bringing in visitors.

After the funnel: finding causes

Knowing where people drop out is the start. To find why, list reasons (from surveys or support tickets) and see which matter most with a Pareto chart. For flows that split into several paths rather than one line, use a Sankey diagram; for a total going up and down, a waterfall chart.

Privacy

Your numbers stay in your browser — nothing is uploaded or stored.

Frequently asked questions

Can a later stage be bigger than an earlier one?

It can be drawn, but it usually means the stages aren't nested (different time periods or definitions). Check the data.

Can I hide the percentages?

Yes — choose None under Conversion labels.

Can I paste from a spreadsheet?

Yes — copy two columns, stage and value, and paste them in.